Last updated: Aug20, 2020

This application is operated by AXiiO Oy, a company registered : Hämeentie 135 A, Helsinki XR CENTER, 00560, Helsinki, Finland.

We are committed to protecting your privacy. This privacy policy (Privacy Policy) tells you how we collect, store, process and use your personal information when you use this website and/or mobile app and or / game (the Services). It also provides you with details about your rights in relation to your personal information. You should read this Privacy Policy in conjunction with our Terms and Conditions.

We will securely store and process your personal information which you have provided to us or which we otherwise collect. Data controller is a legal term used in EU legislation to signify the person who controls what to do with any given personal information.

What personal information do we collect?

We may collect the following personal information:

– information about your device (such as your IP address, operating system or other device identifier)

– information about your location (such as country, city, and language settings)

– and your usage of the Services through cookies (and similar technologies) as further described below.

If you contact us with a complaint or query, we may keep a record of any phone number used to call our customer service team as well as the correspondence.

How and when we collect your personal information.

We may collect personal information from you when you:

– participate in, access or sign up to any of the Services’ activities, online content

– contact our customer service teams or request information from us in any other way;

– respond to communications from us.

When you browse or otherwise use the Services, we will also collect certain information about your device and your use of the Services using cookies and similar technologies as further described below.

We will indicate where any personal information we have requested is mandatory or optional. Please note that if you decide not to provide certain information which we have indicated is mandatory, in some circumstances this may mean we are unable to provide you with a certain service or product.

We may also collect personal information about you from third party sources, such as from our sub-contractors.

How we may use your personal information.

We (or third party data processors acting on our behalf) may collect, store and use your personal information for the following purposes:

– to provide you with services that you request;

– for system administration purposes and for internal operations (including troubleshooting, data analysis, and testing) to ensure the Services operate properly;

– to analyse your use of the Services to improve the user experience and to ensure that content is presented in the most effective manner for you and for your device;

– to comply with applicable laws and regulations.

We may also collect information about visitors to and users of the Services for the purposes of aggregate statistics or reporting purposes.

Legal basis for processing your personal information.

We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use the personal information. In almost every case the legal basis will be one of the following:

Our legitimate business interests: Where it is necessary for us to understand our customers, promote our services and operate effectively as a provider of children’s content and related services, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights.

Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.

Where we store your personal information.

The personal information that we collect may be transferred to, and stored at, a destination outside the European Economic Area (the “EEA”), including countries, which have less strict, or no data protection laws, when compared to those in Europe.

Whenever we transfer your personal information as described in the paragraph above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect such personal information and to make sure it is treated securely and in accordance with this privacy policy.

How we keep your personal information.

We take steps to ensure that the personal information we collect is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised.

Where we have collected personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal information. However, please note that where you unsubscribe from our marketing communications, we will keep a record of your email address to ensure we do not send you marketing emails in future.

Do we share personal information with any third parties?

We may share your personal information within our group of companies.

We may share your personal information with our marketing vendor/data processor, who hosts the Services and stores all associated data on our behalf, and sends out certain e-mails on our behalf.

If a third party acquires all (or substantially all) of our business and/or assets, we may disclose your personal information to that third party in connection with the acquisition. We may also disclose your personal information where we are required to do so by applicable law, by a governmental body or by a law enforcement agency.

We may also disclose personal information to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction) or where we are required to do so by applicable law, by a governmental body or by a law enforcement agency.

Other than as described in this Privacy Policy, we will not disclose, sell or rent your personal information to any third party unless you have consented to this. If you do consent but later change your mind, you may contact us and we will cease any such activity.

Cookies and similar technologies

Our Site uses cookies and similar technologies. A cookie is a small file of letters and numbers sent to your browser when you visit our site. We use cookies solely for tracking analysis to track how users interact with our site and not for the purposes of targeted advertising. The cookies we use are “analytical” cookies and allow us to recognise and count the number of visitors and see how visitors move around the site when they are using it. This helps us improve the way the site works, for example, by making sure users find what they need easily.

We may also use technologies such as tag, pixels or web beacons. These are objects embedded in a web page or email and are usually invisible to the user but allows checking that a user has viewed the page or email. The site may also use “local shared objects”, also known as “flash cookies”. These are pieces of data that websites which use certain video players may store on your computer, such as game preferences or game progress.

Third-party sites

The Services contain links to other websites and services operated by third parties. Please note that this Privacy Policy applies only to the personal information that we collect through the Services (or via competitions on our applications on third-party websites including social networks where there is a link to this policy), or receive from third parties and we cannot be responsible for personal information that third parties may collect, store and use through their own websites and services. You should always read carefully the privacy policy of each such third-party website and service you visit or use.

In addition, when you provide us information on a third party site or platform, the information may also be collected by the third-party website and may be subject to their privacy policy.


We take appropriate technical and organizational measures to safeguard the personal information that we hold about you and regularly review our security measures to consider new technologies and methods, to safeguard your data. Please note that no transmission over the Internet can ever be guaranteed secure and we consequently cannot guarantee the security of any personal information that we receive over the Internet.

You must keep your password and any other authentication information for the Services confidential. If you know or suspect that anyone other than you knows your password or any other authentication information, you must promptly notify us using the contact details below.

Your rights

You have certain rights in relation to your personal information. These include: the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, restrict or receive a machine-readable copy of your personal information.

We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights please conduct us using the contact details below.

You may also have the right to complain to a data protection authority you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.

Changes to this Privacy Policy

We may from time to time revise this Privacy Policy so please check back regularly to keep informed of updates. We will provide notice to you if these changes are material and will seek your consent if the change could have a detrimental effect on you.

If you have any questions regarding this Privacy Policy or would like to exercise any of the above rights, please contact us in writing or by phone via the details below:

Hämeentie 135 A, Helsinki XR CENTER 00560 Helsinki


Phone No: +358 40 744 8055

This Privacy Policy was last updated on August 20, 2020